Sorry to hear about that. Many users seem to have gotten severe advertising infections during the past week. I'm going to divide these suggestions between two posts.

Part I

The most common culprit is a bad add-on. Here's my suggested procedure for tracking down and cleaning up bad add-ons and other ad injectors. I know it seems long, but it's not that bad.

(1) Open the Windows Control Panel, Uninstall a Program. After the list loads, click the "Installed on" column heading to group the infections, I mean, additions, by date. This can help in smoking out undisclosed bundle items that snuck in with some software you agreed to install. Take out as much trash as possible here.

(2) Open Firefox's Add-ons page using either:

• Ctrl+Shift+a
• "3-bar" menu button (or Tools menu) > Add-ons
• from the "Run" dialog, type or paste
  
  firefox.exe "about:addons"

In the left column, click Plugins. Set nonessential and unrecognized plugins to "Never Activate".

In the left column, click Extensions. Then, if in doubt, disable (or Remove, if possible) unrecognized and unwanted extensions.

Often a link will appear above at least one disabled extension to restart Firefox. You can complete your work on the tab and click one of the links as the last step.

Any improvement?

(3) You can search for remaining issues with the scanning/cleaning tools listed in our support article: Troubleshoot Firefox issues caused by malware. These on-demand scanners are free and take considerable time to run. If they finish quickly and especially if they require payment, you may have a serious infection. I suggest the specialized forums listed in the article in that case.

Success?

Part II

In case something infected your Firefox program folders:

Clean Reinstall

We use this name, but it's not about removing your settings, it's about making sure the program files are clean. As described below, this process does not disturb your existing settings. Do NOT uninstall Firefox, that's not needed.

(1) Download a fresh installer for Firefox 37.0.1 from https://www.mozilla.org/firefox/all/ to a convenient location. (Scroll down to your preferred language.)

(2) Exit out of Firefox (if applicable).

(3) Rename the program folder

(64-bit Windows folder names)

C:\Program Files (x86)\Mozilla Firefox

to

C:\Program Files (x86)\OldFirefox

(32-bit Windows folder names)

C:\Program Files\Mozilla Firefox

to

C:\Program Files\OldFirefox

(4) Run the installer you downloaded in #1. It should automatically connect to your existing settings.

Any difference?

Note: Some plugins may exist only in that OldFirefox folder. If something essential is missing, look in these folders:

• \OldFirefox\Plugins
• \OldFirefox\browser\plugins