Hi, yes it's a fake update designed to infect you with malware which we have seen a lot of recently! NEVER EVER click on anything like that! Please see the article - [[I found a fake Firefox update]]. If you are in any doubt about the authenticity of update pop-ups etc., it's always best to ignore them and check for genuine updates yourself, by opening the 3-bar menu > Help (question mark at bottom right) > About Firefox. Alternatively, you can press the Alt key to bring up the main menu bar > Help > About Firefox. More - [[Update Firefox to the latest version]]. You may be right about the ads being the source. A possible workaround which has had some success, is to install an ad-blocker, such as - https://addons.mozilla.org/en-US/firefox/addon/ublock-origin Or, but this may be less effective - https://addons.mozilla.org/en-US/firefox/addon/adblock-plus '''For reference only - please don't post here - this forum is for Mozilla Support Contributors only''' https://support.mozilla.org/en-US/forums/contributors/712056?last=69507 ''If your question is resolved by this or another answer, please take a minute to let us know. Thank you.''

Why aren't we doing something about this then? gee we're back to the 90s these aren't even popups...